Fractional Marketing for Early-Stage Startups
Going from 0 to 1 is hard. It gets easier when you’re clear on who to reach and how to win them over without wasting runway.
That’s your sweet spot—and we help you find it.
Why Sugarcube
Tooled for Early-Stage
We know what it takes to reach traction: clear positioning, validated fit, and a plan that turns early wins into momentum. We’re built to lead you through that journey.
Lean, Flexible Model
Our fees and engagements are right-sized to your runway. No rigid contracts or agency bloat here; just the support you need, when and where you need it.
Broad Experience
With extensive experience across startups in B2B and B2C verticals, we bring the lessons from the stumbles we’ve seen—and the breakthroughs we’ve celebrated.
Services
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You might not be ready for a full-time CMO yet. Or you might not have six months to hunt for the perfect unicorn. We step in as your fractional head of marketing to make sure you don’t lose momentum, bringing focus and traction where you need it.
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Whether you’re building your pitch deck or getting ready to launch, you need more than a good idea. You need a clear path to market. We help you zero in on your target audience, how to speak to them, and where to reach them so you’re ready to launch, raise, or both.
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Before you ramp spend, you need confidence the market is actually biting. We look at real customer behaviour—who pays, who stays, and how they talk about you—to gauge whether fit is strong enough to support more budget. You get a clear call on whether to scale or adjust.
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You can’t stand out without a brand—and in a crowded market, visibility is half the battle. Branding isn’t about looks and logos. It’s about earning mindshare and making people care. We help you define what makes you unique and show up in a way that sticks.
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When it's time to move from GTM strategy to execution, we tap into a trusted network of designers, developers, and performance marketers—and manage them for you. No herding cats. Just an on-demand, high-performance team with one point of contact managing it all.
About Us
Sugarcube Strategy is run by Cyril Kowaliski, a senior marketing leader with a background that spans global brands, agencies, and over a dozen startups—including two in-house startup roles. He's worked with early-stage teams across B2B and B2C verticals like tech, entertainment, health and wellness, CPG, and finance.
Cyril understands the pressure founders face. As a fractional head of marketing, he provides the clarity and direction they need to move forward. And when it's time to execute, he builds and manages tailored teams of specialists—designers, developers, performance marketers—to turn strategy into results.
Get a Free Early-Stage Marketing Consult
Book a free working session to explore your current marketing challenges and sketch a clear path forward.
Contact Us
Early-stage is messy. Marketing doesn’t have to be. Let’s talk.