Fractional Marketing Leadership for Early-Stage Startups
Early-stage is full of noise. You cut through by finding your sweet spot: where your offering excels, competitors fall short, and the market responds.
We help you find your sweet spot and own it.
Why Sugarcube
Tooled for Early-Stage
Where others focus on execution alone, we help you figure it out. We're set up for foundational go-to-market work—and those inevitable pivots when the market teaches you something new.
Lean, Flexible Model
Our retainers and project fees are right-sized to your runway. No long-term contracts or agency bloat here; just the support you need, exactly where you need it.
Broad Experience
With over 10 years of experience across startups in B2B and B2C verticals, we bring the lessons from the stumbles we’ve seen—and the breakthroughs we’ve celebrated.
Services
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You might not be ready for a full-time CMO yet. Or you might not have six months to hunt for the perfect unicorn. We step in as your fractional head of marketing to make sure you don’t lose momentum—bringing focus and traction where you need it.
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Whether you’re building your pitch deck or getting ready to launch, you need more than a good idea. You need a clear path to market. We help you zero in on your target audience, how to speak to them, and where to reach them so you’re ready to launch, raise, or both.
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You can’t stand out without a brand—and in a crowded market, visibility is half the battle. Branding isn’t about looks and logos. It’s about earning mindshare and making people care. We help you define what makes you unique and show up in a way that sticks.
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When it's time to move from GTM strategy to execution, we tap into a trusted network of designers, developers, and performance marketers—and manage them for you. No herding cats. Just an on-demand, high-performance team with one point of contact managing it all.
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Sometimes, marketing is on someone’s plate, but it’s not their whole job. We step in to support early team members who are figuring it out as they go, helping them think more strategically, sharpen their skills, and stay focused on what moves the needle.
Sugarcube Strategy is led by Cyril Kowaliski, a senior marketing leader with a background that spans global brands, agencies, and 12 startups—including two in-house startup roles. He’s worked with early-stage teams in B2B and B2C verticals including tech, entertainment, health and wellness, CPG, and finance.
Cyril gets the pressure founders face: limited runway, high expectations, and constant noise. That’s why he acts as their fractional CMO, bringing clear thinking and practical support to help early-stage startups break through.
About Us
Contact Us
Early-stage is messy. Marketing doesn’t have to be. Let’s talk.
Scaling beyond early-stage? We partner with Crisp to support businesses that are further along their growth journey.